Blog – RE•DEFINED

2024 was our year behind the scenes. With a focus on quality, speed, and sustainable structures. The new WE•TRST collection is now in production – and ready for the drop in 2025. What remains: Portugal. Responsibility. Expression. What's coming: A new chapter in fashion with attitude.

We at WE•TRST are breaking new ground! For Black Friday, we're offering 20% ​​off our entire range. Discover your favorites or try out new styles.

After the overwhelming feedback from our first event, NOIR. is taking the night to a new level. On October 26, 2024, the newly opened collektiv st.gallen will open its doors directly on the market square for an unforgettable night full of style and house, for WE•TRST.

Join us on a journey of discovery and learn how each piece in our collection is brought to life in Portugal with care and dedication. This blog post gives you a rare glimpse into the world behind the seams.

Big news! We are featured in the cover story of the IFJ (Institute for Young Companies). Dive into our story of courage, fashion and sustainability in the latest blog post.

Our second collection “C•01” proved to be a real hit, with 50% of the entire stock sold within the first five days. But that's just the tip of the iceberg - we have a lot more exciting news for you. Stay tuned, it's worth reading on!

The anticipation of the new designs, materials and colors is indescribable. But before that happens, we have to invest a lot of work in planning and preparing the collection.

As a brand that wants to connect people and help them express their personality, we are committed to making clothing that is not only environmentally friendly but also personal. We are proud that our products are made from sustainable materials and our production processes are designed to have as little impact on the environment as possible.

In today's fast-paced world, it can be tempting to throw away clothes that have a tear or a missing button and buy new clothes instead. However, this way of thinking is not only costly but also harmful to the environment. The fashion industry is one of the most polluting industries in the world, and the constant need for new clothing contributes to this problem. We want to avoid this with our RECOVER program.

As a young startup, we believe it is important to take responsibility for your actions and the impact your company has on the world. This can be difficult for a number of reasons, but is critical to the success and sustainability of WE•TRST.