Today we welcomed another 14 motivated runners to our Social Run – right in the middle of the summer holiday season. Perfect weather, pleasant temperatures, and a special surprise made this run perfect.

For the first time, we organized a Run Club supported by another brand: PEAQ Hydration. This innovative Swiss brand provided our participants with its high-quality Swiss Performance Water, specially developed for athletes. The goal: optimal hydration and maximum performance during and after the run. More information about PEAQ can be found at peaqhydration.com.

A group of runners from the WE•TRST Run Club runs together through the old town of St. Gallen – an urban social run with a community focus and a sporty lifestyle.

The collaboration between WE•TRST and PEAQ is a strategic win for everyone: Our runners benefit from a premium product tailored precisely to their needs – optimal hydration and performance. PEAQ reaches its ideal target audience – authentically and directly – and receives genuine content from enthusiastic athletes. At the same time, WE•TRST increases the attractiveness and quality of our Run Club through this strong collaboration.

The WE•TRST Run Club participants smile at each other during the after-run in the midday sun – real connection, community spirit and athletic ease.

We are delighted with this successful first collaboration with PEAQ Hydration. Together, we have been able to create real added value for everyone involved and are excited to see how this collaboration develops further.

Sandro Breu