Yesterday marked a milestone for WE•TRST. Our first official retail booth at the inaugural CODA Openair in Meilen, Zurich, demonstrated what's possible when community, fashion, and electronic music merge.
With thousands of visitors and electrifying energy, it was our biggest stage yet outside of our own events. The focus was on the new artist collection, which we designed and produced together with the Zurich DJ duo "Dangel Twins." The response was overwhelming: Many visitors were inspired by the message of our shirts , joined the WE•TRST community, and shared their personal stories and impressions with us.
The emotional climax came at the festival finale: two hours of pure energy, as the Dangel Twins played their set – naturally wearing our collection. In that moment, what WE•TRST stands for became tangible: community, authenticity, and the powerful expression of individual values. Thousands danced, cheered, and celebrated, while our brand was visibly part of this unique experience.
This day showed us once again that genuine connections and strong emotions shape our actions. We are proud to have experienced our brand in such a vibrant atmosphere and thank everyone who shared this special moment with us.
