We're excited to share some important news today: Nina Maria Leuenberger is a new member of WE•TRST—and in a dual role. Effective immediately, she'll be taking on the position of Brand Content Lead and is also an official co-owner of WE•TRST. A significant step, both for us as a brand and for Nina personally.
From ZHdK to the heart of WE•TRST
Nina is currently completing her Bachelor's degree in Casting/Audiovisual Media at the Zurich University of the Arts (ZHdK) . With her studies, she brings a unique combination of design expertise, storytelling, and media implementation to our team.
This knowledge will play a central role in the future development of WE•TRST – from visual communication and content strategies to projects that bring our community to life both digitally and physically.
Tasks as Brand Content Lead
In her new role, Nina is responsible for:
- the development and implementation of content strategies across all channels
- the editing and production of text, images and videos for our website, social media and campaigns
- the further development of our brand identity in the content area
- Coordination with creative partners and internal projects to represent WE•TRST consistently and strongly
She combines creativity, strategy, and community focus – ensuring that WE•TRST becomes even more visible and relevant.
A joint step forward
Nina's joining WE•TRST not only as a team member but also as a co-owner is a strong signal. It demonstrates trust, commitment, and a shared vision for the long-term development of the brand.
With her network, expertise, and fresh perspective, Nina will not only enrich the team but also open up new perspectives for our community. For WE•TRST, this is a strategic step to further expand the experience surrounding our brand.
Welcome to the team, Nina. From Trust to Impact.
