It was supposed to be a relaxed hike with a few people from the community. What happened at the foot of the Schäfler completely exceeded our expectations.
We actually thought we'd be out with a small, select group. But when we met at the starting point, there were 20 of you – ready to tackle the mountain. And what energy you brought! The ascent to Schäfler isn't easy, but with that vibe in the group, it felt half as hard and twice as fast.
New faces, same mindset
Something special happens when you hike: the filters fall away and you immediately start talking. On the trail, there was laughter, Instagram accounts were exchanged, and the next adventures were planned right away.
That's exactly the DNA of WE•TRST. We don't just want to design clothes, we want to bring people together who share the same attitude and create real moments together. Seeing this vision come to life on the mountain yesterday makes us incredibly proud and grateful. It was more than just a hike – it was the feeling of being part of a crew.
Support all the way to the summit
A huge shoutout goes to our partner who pushed and supplied us over every single vertical meter: PEAQ – Swiss Performance Water from the Adelboden mountain spring. Water from the mountain, for the mountain. 🏔️💧
What's next: Join the Crew
For those who felt the vibe yesterday and are directly up for more (or those who missed it this time): You don't have to wait until the next hike.
Every Sunday at 11:00 AM, we lace up our running shoes for the WE•TRST Run Club – alternating between our home base in St. Gallen and Zurich. You are always welcome, just join us. No registration necessary.
And for those who prefer to walk rather than run: We are already working on the next big experiences behind the scenes. Yesterday was just the beginning.
BETTER TOGETHER
Your WE•TRST Team
