Without much fanfare. Without a countdown.
But with a clear message.
Today we dropped our new Running Department collection . A deliberately very limited edition with only 35 hoodies – created by our running community, for our running community.
This collection isn't a marketing idea. It's a result. A result of conversations, feedback, shared miles, and moments that arise outside of campaigns. Precisely where WE•TRST originated.
Better Together — not as a claim, but as a reality
The Running Department collection is a tribute to our Run Club. To the people who show up regularly. To the encounters that arise from movement. To a community that isn't defined by performance, but by connection.
With this design, we wanted to create visibility for something that often seems obvious: Together we can achieve more. Better Together.
This idea runs through the entire collection – minimalist, clear, functional. No clutter. No pressure to follow trends. Just a statement that is worn as you move.
Produced responsibly – locally refined
WE•TRST remains consistent in its production processes as well. The hoodies were produced in Portugal – under fair conditions and with a focus on quality and durability. The printing was deliberately done in St. Gallen, in collaboration with D1 Studio .
For us, this isn't a detail, but a central component of our work. We believe in short communication channels, personal relationships, and keeping value creation where we are rooted. This is how we create not just a product, but a network of trust, craftsmanship, and responsibility.
The right moment
We deliberately scheduled the launch for the start of the 2026 season of our Run Club. Not by chance. But strategically.
We didn't just want to release the hoodies – we wanted to show them in action. On the street. In the run. In the context they were made for.
The result: the launch couldn't have been more authentic. The collection was part of the experience from the very beginning – not just a product, but part of what was happening at that moment.
Limited out of conviction
The fact that this collection is limited to 35 pieces is not an artificial scarcity mechanism. It is a conscious decision.
We don't produce for the mass market. We produce for people who are part of this story.
We are all the more pleased that this collection arose directly from feedback from our community . This shows us that we listen. And that WE•TRST is relevant exactly where it should originate: right in the heart of the exchange.
WE•TRST in motion
Running Department stands for everything that WE•TRST is all about:
Entrepreneurship with conviction. Community instead of ego. Quality instead of noise.
Think globally, implement locally.
This collection is small. But its significance is great.
From Trust to Impact.
