Last weekend, HYROX St. Gallen took place – one of the toughest and most inspiring fitness events in the world.
What is HYROX?
HYROX is an indoor fitness race held worldwide that always follows the same principle: an 8-kilometer run interspersed with 8 functional workouts. Sled pushing, wall balls, farmer's carry, burpee broad jumps – all against the clock. No frills. No luck. Just preparation, focus, and perseverance.
58:01 minutes. A clear statement .
Right in the middle of this setting stood Michael Müller, co-founder of WE•TRST, and his partner Marcel Maier at the starting line. They started together in the Doubles category – as a team, as a unit.
After 58 minutes and 1 second, they crossed the finish line. Exhausted and proud. And with a result that speaks for itself: 3rd place in the 25-29 age category.
WE•TRST on the race floor
For us at WE•TRST, this result is more than a sporting achievement. It reflects our values.
HYROX demands trust – in your own body, in your preparation, and, in the doubles format, above all, in each other. When your heart rate is through the roof and your legs feel heavy, ego no longer matters. Timing, communication, and responsibility for one another are what count.
This is precisely where sport and branding meet: Trust is not given. It's built.
Power is not created in the moment
This podium finish wasn't achieved this weekend. It's the result of months of discipline, of unseen training sessions, and of the decision to keep going even when things get uncomfortable.
Michael and Marcel have shown what's possible when you work together – not against each other, but with each other. And that's precisely the essence of WE•TRST: Becoming stronger together.
We are proud not only to communicate this attitude, but also to live it.
From Trust to Impact.
