This weekend was one of the most athletic we've ever had. Two days, two premieres: on Saturday our first sports event at the saintwhoo Festival, on Sunday the launch of our new concept, the WE•TRST Challenge. Both were new territory for us – and both showed what's possible when the community gets involved.
Saturday: Our first sports event at the saintwhoo Festival
Our first sports event at a festival – and a new chapter for our experience. Together with the saintwhoo Festival and the El Tony Mate Backstage Sportsclub, we provided the local community with an athletic start to their festival day. First a group run, then a workout with Karim Laouladi.
This was a completely new experience for us. All the more impressive was what was achieved despite the short lead time and how many people turned up. It's precisely this moment, when a group comes together before the festival hustle and bustle in the morning to exercise together, that makes it all worthwhile for us.
Sunday: Premiere of the "WE•TRST Challenge"
Sunday brought the next highlight: our newest concept, the WE•TRST Challenge. To expand the athletic diversity of WE•TRST, we are now combining new activities with our runs. The community is at the forefront.
The kick-off was a Calisthenics Challenge with @fitness.naati. After a short run, the experienced Cali athlete instructed us – and then we started. The hype in the group was phenomenal. Back at the starting point, we awarded the winners and presented them with a prize from WE•TRST.
Thank you – always better together
We thank everyone who made this weekend possible: the saintwhoo Festival, the El Tony Mate Backstage Sportsclub, Karim Laouladi and Natalie Wartenweiler and especially everyone who ran and participated.
This was just the beginning. The WE•TRST Challenge is here to stay, and we have a lot more planned. Come join us at the next Run Club and be there next time.
Always better together.
