Long Beach, California. The ring, bright lights, tense silence. Amidst this energy: Julia Igel . A fighter who isn't just taking on a sporting challenge, but a structure in which women often have too little space. For us at WE•TRST, it was a given to support Julia. Not simply as a sponsoring partner, but as part of a stance: Those who show themselves, who fight, who push boundaries, deserve support – especially in spaces historically dominated by men.
Because for us, attitude doesn't stop at clothing. It permeates everything we do. Athletes like Julia exemplify the courage to stand up for themselves where structures make it difficult. They demonstrate the power of being visible. That's why it was more than logical for us to support their participation in the fight in California – as a symbol of equality, visibility, and progress.
Julia narrowly lost the fight. But for us, that's not a defeat. Quite the opposite: It's a beginning. Because real change doesn't happen in the moment of triumph, but in perseverance – especially when the path becomes uncomfortable. What counts is the impact. And that's measurable: in the conversations that arise, in the questions that are asked, in young women who see that this space, too, belongs to them.
We believe in strength—physical, mental, and collective. And we believe that support means the most when it's provided regardless of the outcome. That's why we will continue to support athletes who embody our values: responsibility, expression, and courage. Not because they're supposed to win. But because they make a difference. #TeamIgel
FROM TRUST TO IMPACT.
