Last Sunday, we had the pleasure of welcoming two very special guests to our Social Run: Franziska and Kevin. At first glance, they seemed like just two runners – but their run tells a story that goes much deeper.
Franziska has a visual impairment. Her running partner, Kevin, accompanies her as a so-called guide runner – connected by a small loop, but above all by trust. Step by step, rhythm by rhythm. Kevin leads, Franziska follows – and both run in perfect synchronicity, in the same pace.
The Blind Jogging association is committed to precisely these kinds of encounters. It creates opportunities so that people with visual impairments can also experience running and become part of an active community. It's an initiative that demonstrates how sport connects people, pushes boundaries, and makes trust visible.
For us at WE•TRST, this moment was more than inspiring. Our brand stands for community, trust, and responsibility – values that Franziska and Kevin embodied perfectly on this Sunday. Trust is the foundation on which everything is built. Whether in movement, in music, in fashion – or in relationships.
Seeing two people blindly rely on each other reminds us what WE•RUN really means: not faster, but more consciously, together, with trust.
Franziska and Kevin have shown us that running is more than just sport – it's connection. – And that's exactly what WE•TRST is.
From Trust to Impact.
