Last Sunday, we had the pleasure of welcoming two very special guests to our Social Run: Franziska and Kevin. At first glance, two runners like any others – but their run tells a deeper story.
Franziska has a visual impairment. Her running partner, Kevin, accompanies her as a guide runner – connected by a small loop, but above all by trust. Step by step, rhythm by rhythm. Kevin leads, Franziska follows – and both run in perfect synchronicity.
The association Blind Jogging champions precisely such encounters. It creates opportunities for people with visual impairments to experience running and become part of an active community. An initiative that demonstrates how sport connects, pushes boundaries, and makes trust visible.
For us at WE•TRST, this moment was more than inspiring. Our brand stands for community, trust, and responsibility – values that Franziska and Kevin embodied perfectly that Sunday. Trust is the foundation upon which everything is built. Whether in movement, music, fashion – or in togetherness.
Seeing how two people can rely on each other blindly reminds us what a Social Run truly means: not faster, but more consciously, together, with trust.
Franziska and Kevin showed us that running is more than just a sport – it's connection. – And that is precisely what WE•TRST is all about.
From Trust to Impact.
